Tips for Branding Your Business

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Perhaps you’ve realized you need to clearly establish your business brand so you can stand out from the competition. As you’re considering how to depict your business through a visual concept, here are some suggestions to help you define it more clearly.

Choose colors carefully. What colors you use will determine what image you project. Are you surprised? Marketing experts say approximately half of a person;s response to your ads will be triggered by use of color.

Colors are associated with specific emotional reactions. You’ll notice restaurants often advertise (and paint interiors of their establishments) in reds, golds, and yellows because these are the colors that stimulate our appetities. However, greens trigger thoughts of fresh produce and environmentally sound practices, and blues evoke images of the sea and calming vacations by the water. You’ll have to determine what emotional reaction you want to evoke in people.

Colors are also associated with specific products and well-established brands. You don’t have to think twice to know pink is linked to breast cancer awareness. A lot of banks use blues. And who doesn’t think of McDonalds when they see golden arches? What colors will represent your business best?

Put thought into choosing the right logo or images. What kind of look fits your business best: modern and sleek, or traditional and trusted? Spend some time thinking about the brand of your business, then look through sample fonts and logos and look images that match.

Make sure the logo or mascot you choose will portray your company tone. Do you want something whimsical, like the Trix cereal rabbit? Or are you trying to portray security and trust?

Consider hiring an artist to design your logo and mascot/images for you. For bargain deals, seek out art students and fledgling marketing firms. Make sure the logo truly fits your concept.